Sightline Project

Word on the Street

Sightline’s communications strategy team looks at the latest polling data and political messaging for best practices, worst practices, and lessons for Northwest policy champions.

Posts on Word on the Street

Climate Change in My Back Yard?

The boomerang effect: Polarization on climate increases when messages are about risks to far away people.

This Is Your Brain on Oceans

A look at oceans through the field of neuroscience.

The Economy: Operating Instructions for Communicators

Word choices shape the way people think about economic policy.

Talking to The Tea Party About Climate?

Is talking to Tea Partiers about climate that different from talking to your eco-friendly, politically-savvy friends?

This is Your Brain on Climate Change

Why the human brain has such a hard time with an idea like climate change.

Science Deniers' Talking Points

What can we learn from science deniers about our own climate messages?

Want Votes? Go Green on Climate

Survey: Against all political intuition, Republican candidates could win votes by taking “green” positions on climate change.

Talking Climate Change

On Revkin on Gore on Obama on climate--with some polling, cognitive science, KC Golden, and Joe Romm thrown in.

To Drill or Not to Drill is Not the *Only* Question, II

Some pitfalls of polling and a look at American attitudes on fossil fuels.

Attitudes on Climate: Steady and Somewhat Sure

New numbers from Yale and George Mason's Six Americas research.