Sightline Project
Word on the Street
Sightline’s communications strategy team looks at the latest polling data and political messaging for best practices, worst practices, and lessons for Northwest policy champions.
Project Posts
Climate Policy Wins Minds. Hearts Needed.
Are Canadians and Americans alike amenable to a carbon tax shift?
Americans Support Climate and Energy Solutions
Americans say they could support the right kind of revenue neutral carbon tax.
The Art of Talking Climate Science
Four essential messaging guidelines for climate scientists talking to non-scientists.
Climate Change in My Back Yard?
The boomerang effect: Polarization on climate increases when messages are about risks to far away people.
This Is Your Brain on Oceans
A look at oceans through the field of neuroscience.
The Economy: Operating Instructions for Communicators
Word choices shape the way people think about economic policy.
Talking to The Tea Party About Climate?
Is talking to Tea Partiers about climate that different from talking to your eco-friendly, politically-savvy friends?
This is Your Brain on Climate Change
Why the human brain has such a hard time with an idea like climate change.
Science Deniers’ Talking Points
What can we learn from science deniers about our own climate messages?
Want Votes? Go Green on Climate
Survey: Against all political intuition, Republican candidates could win votes by taking “green” positions on climate change.
