Sightline Project


Sightline Flashcards are quick reference tools for effective communications strategies. They’re messaging memos distilled from experts and savvy communicators—to help you do your job and save you time. The Flashcards focus on values-based communication: strategies for talking about important policies or issue solutions in terms of shared values. Browse the Flashcards to gain insight into particular sustainability issues or simply to hone your values-based communications strategies. Sign up to receive Flashcard talking points emails:

Posts on Flashcards

Global Warming and Monster Wildfires

The fingerprints of climate change are all over "monster" wildfire crime scenes.

5 Elements of Good Stories—5 Deadly Sins

How to win (or lose) the "Story Wars" (Part I).

Climate Messaging, McCarthy-Style

Gina McCarthy delivers a powerful message about carbon pollution standards.

Messages Made to Stick

Six principles to make your messages memorable.

Your True Colors

Don't be afraid to let them show.

Talking Government? Say It Like Elizabeth Warren

Talking points from Elizabeth Warren on goverment's important role.

Users’ Guide: Climate messaging

13 guiding principles from ecoAmerica.

Breaking the Climate Fear Taboo

Why feelings matter for our climate change communications.

Loud and Clear on Climate: Latino voters, leaders…moms

Action on climate change is a very high priority for Latinos.

Climate Disruption With a Chance of Snow

How to talk about climate change when it's really cold out.