Sightline Project

Flashcards

Sightline Flashcards are quick reference tools for effective communications strategies. They’re messaging memos distilled from experts and savvy communicators—to help you do your job and save you time. The Flashcards focus on values-based communication: strategies for talking about important policies or issue solutions in terms of shared values. Browse the Flashcards to gain insight into particular sustainability issues or simply to hone your values-based communications strategies. Sign up to receive Flashcard talking points emails:

Posts on Flashcards

The Hero’s Journey: Pro tips from Star Wars

How to win (or lose) the "Story Wars" (Part III).

Cap and Trade—In 3 Pictures

Three mental shortcuts for talking about smart climate and energy policy.

Empowerment Messages, Not Inadequacy

How to win (or lose) the 'Story Wars' (Part II).

Climate Change in Plain Language

Your new go-to one-pager on talking climate like a pro.

Messaging Basics to Live By

Our favorite Flashcard tips: Go viral, show your true colors, and optimize your photos.

Take Your Messaging Strategy…to the Beach

Our summer reading list for enthusiasts of good storytelling strategies.

Global Warming and Monster Wildfires

The fingerprints of climate change are all over "monster" wildfire crime scenes.

5 Elements of Good Stories—5 Deadly Sins

How to win (or lose) the "Story Wars" (Part I).

Climate Messaging, McCarthy-Style

Gina McCarthy delivers a powerful message about carbon pollution standards.

Messages Made to Stick

Six principles to make your messages memorable.