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Who Said It? (On dirty energy vs. clean energy)
Posted by
Anna Fahey
03/11/2009 08:50 AM
A quick quiz on good (and bad) messaging in action.
Talking about "dirty" energy and "clean" energy already sets up a pretty clear dichotomy: dirty = bad; clean = good. (Not to say dirty energy doesn' t have its champions. Drill, baby, drill! wasn't that long ago after all -- and the sentiment certainly hasn't disappeared.)
Recently, somebody took the dirty / clean thing one step further, framing it as a question of good and evil. The idea: dirty fuel comes from below – or hell – and the clean stuff comes from above.
Can you guess WHO SAID THIS?
"Right now, we have a marketplace that is rigged to reward the most filthiest producers, the expensive, 'poisoniest' and destructive fuels from hell, rather than the clean green cheap fuels from heaven."
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